Coincidence or not, shopping online has become the preferred option more so in this time of the global pandemic where lockdowns are in place in many parts of the world. It offers more safety against contracting the virus, since shoppers can simply shop for what they need at the comfort of their own homes, and wait for the products they ordered to get shipped or delivered to their location. Shoppers do not need to travel to the traditional shopping malls and get the risks of getting ill of COVID-19, or encountering accidents. The increasing demand and the media’s attention to online shopping are enough for this to be called the online shopping craze.
In this article, we take a look at the advantages of preferring to shop online, and the most popular eCommerce platforms, or online malls where you can shop for whatever you may need.
Online Shopping Craze: Advantages Of Shopping Online
The Internet has provided an opportunity to revolutionize the way people shop. With its numerous advantages, more people are preferring to purchase what they need in their daily lives online, over the traditional shopping in stores.
According to recent statistics, there will be 300 million online shoppers by the year 2023. This comprises about 91 percent of the current population in the United States. Right now, there is 69 percent of Americans, according to the website OptinMonster, have bought products online, with 25 percent of Americans shopping online at least once a month. Most of these shoppers purchased clothing items, with 47 percent purchasing their first products on Amazon.
What are the reasons why people are into online shopping, and why is this getting popular?
1. Online Shopping Offers Convenience
Shopping online should enable you to choose the store where you will shop. It may be a store that is close to your heart, or a store near your address. Online shopping provides comfort that is not present with the traditional way of shopping.
When you shop online, you never have to travel to the shopping district near you. The information is available at your disposal. You can shop anytime, and anywhere. Thus, it saves the person money and time.
2. There Is Competitive Pricing
One of the things that hinder shoppers from shopping for the product they want to buy is the price. It may be too pricey for them. When you shop online, you ensure that you get the best prices. The competition when shopping online is tough, and people are on the lookout for deals in order for them to proceed to shopping. The capability to compare various sellers helps them in the decision to make it easier to capture the best deals or in other words, participate in sale events.
3. Shoppers Are Offers With More Variety
Which one is more of a larger scale? Online shops or traditional shops? At this point, you know that online shops have more opportunities to get expanded, and so, there is more variety when you shop online. Compared with shopping in traditional stores, shoppers are provided with more choices. Many people or shoppers prefer variety.
4. There Are Easy Price Comparisons
Though they are more likely to buy the brands they have been using since the past, people are more likely to choose a brand that has the lower price or more affordable price compared to the other. With online shopping, shoppers can easily compare prices, and there is no need to go back and forth in grocery stores or department stores just to compare the prices of the products you want to buy. Thus, it will be easier to locate what is appropriate for you.
5. Shoppers Do Not Experience Pressure
When you are in shopping malls, you might notice there will be a lot of promotions that will come at you to lure you or pressure you to buy their product. While there are also promotions online, there is less sales pressure when shopping online. You can do the price comparison without pressure, on your way to adding your products to cart.
Where To Shop: Popular eCommerce Platforms
Where should you shop? Here are the world’s most popular eCommerce websites when you can get started online shopping.
Amazon is a United States-based multinational technology company that focuses on eCommerce. They also venture on digital streaming, artificial intelligence, and cloud computing. Amazon is one of the Big Five companies in the industry of information technology, alongside Google, Apple, Microsoft, and Facebook.
eBay is another eCommerce platform based in California, and facilitates consumer-to-consumer and business-to-consumer sales via its website. Pierre Omidyar founded eBay in 1995, and since then has become a noteworthy success story in the dot-com bubble.
Asia’s Most Popular eCommerce Platforms
If you are in Asia, you might want to take a look at the various eCommerce platforms this continent has. There is a stereotype that Asians are shopping addicts, with the popularity of night markets in Asian cities like Hong Kong, Bangkok, and Seoul. You can shop online via Lazada, Shopee, and Zalora, three of the popular eCommerce platforms headquartered in Asia.
With this rough guide on the online shopping craze, if you have not shopped online yet, this should encourage you to try and join many others who are getting into the thrills of online shopping like how they would in Facebook, and if you are an avid online shopper, it should encourage you to shop more.
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